ZARA has closed one store in a major city after closing sales where everything was just $10.
But fashionistas need not worry as the chain will be making a comeback.
Zara in downtown Washington DC has closed for renovations as of January 27.
Shoppers enjoyed the close-out sales, as one shared on X, formerly Twitter: “Everything in the store is basically $10 in every department!”
But Zara has not exited the capital city for good.
The store will make a comeback after renovations and enlargements.
CUSTOMER COMPLAINTS
Customers’ recent Google reviews of the store suggest it was in dire need of improvements.
One wrote: “Messy interiors, minimum options, low energy. And it’s always boiling hot upstairs!”
Another complained: “The lines are always too long. They need to open more registers.”
Zara has not shared a date for when the DC store will reopen.
SPANISH EXPANSION
But the closure and renovations of this store are part of a wider US strategy for the Spanish-based fashion brand.
Zara is closing and renovating 12 other stores across the nation, including the locations on Fifth Avenue, New York City, and Michigan Avenue, Chicago.
What’s more, the chain is opening 10 brand new stores, including locations at The Grove in Los Angeles and Mall of Louisiana in Baton Rouge.
Why? Zara is eager to expand its market share in the US.
Although the US is the second-biggest market for parent company Inditex, it only has a 0.5% market share, according to CEO Óscar García Maceiras.
Meanwhile, Japanese-based clothing retailer Uniqlo is also opening new stores in 2024.
The brand will open 20 locations in the US and Canada, including some debut stores in new cities.
Ross Dress for Less is set to open 100 new stores.
And Primark is full steam ahead with its plans for US expansion.